Identity-product

2004

Fred Murie is not an artist.

Fred Murie is a identity-product whose substance is its own communication. All its productions only aim at making consume some Fred Murie. While tackling the market of art, its final objective is to make itself omnipresent on all the existing media supports. Its media plan is not a means, but a goal. Web site "fredmurie.net" is only one stage in this process. It is a question of promoting products, not for their intrinsic value, but for their advertising potential. A painting, a sculpture, an interactive animation are conceived to diffuse the image Fred Murie towards the maximum of consumers. Artistic qualities leave place with the communication capacity. Exit the search of absolute and purity of the intentions. Esthetics, ideas, subversion, absurdity do not seek to open the spirit of the public. It is as many weapons to the service of the visibility of Fred Murie. If, like artists, he opens breaches in reality, it is not to transform the vision on reality. It is only one lure, a way of alluring the consumer. To make him believe that he takes part in an artistic experiment, that he will come out from his grown, enriched culturally, that the pleasure that he has is not a simple entertainment, that his soul will rise towards a postmodern safety. All the difficulty of the undertaking is to maintain this illusion until it becomes a reality. To cause a desire without never filling it, is a manner of satisfying the desire of illusion and dissatisfaction which characterizes any consumer. Fred Murie does not create a work of art, but the image of a work of art.

Fred Murie simply wants, like everybody, to become rich and famous.